Developing a Localization Strategy

For MarcoPolo World School - The most trusted app that develops children's curiosity

MarcoPolo World School App is an early childhood education platform offering rich math, science, and the arts content.

Collaborated with the MarcoPolo Learning team to research and develop a market strategy for China, successfully designing and launching a localized app version. Key adaptations for the Chinese market included a revamped registration and payment flow, restructuring the sandbox feature into a lesson-based experience, adding parental controls, and introducing progress tracking, achievements, and screen time management for parents and children.